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October 27, 2006 Vol. 77,
no. 11F
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| YOU’RE
INVITED! Come hear Adobe CEO Bruce Chizen speak on
Wednesday, November 1, at 4 p.m. in Sibley Auditorium.
PHOTO PROVIDED BY ADOBE
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Adobe CEO Bruce Chizen to discuss tech landscape
Don’t miss this unique lecture November
1!
In one measure of its success, Adobe software has become
an everyday presence in our computing lives. Can you e-mail me that
PDF? No prob. Photoshop that photo? Of course. Did you see that cool
website? Better have Flash. When it comes to digital content creation
for everything from documents to websites to multimedia razzle dazzle,
Adobe Systems Incorporated has become an industry standard. From its
San Jose headquarters in a region known for its new ideas, Adobe provides
the essential tools for creative types and digital innovators everywhere.
Yet software is a tough business to be in. No one knows this more than
CEO Bruce Chizen, who has been at Adobe since 1994 and at its helm
since 2000.
On Wednesday, November 1, Chizen will share his insights and take questions
from Berkeley Engineering students in “A Conversation with Bruce
Chizen, CEO of Adobe Systems Inc.” In a discussion with Dean
Richard Newton, Chizen will talk about changes within the technology
industry, how to stay nimble and the unique opportunities he foresees
for engineers. The event, part of the College’s “View from
the Top” Lecture Series, will take place at 4 p.m. in Sibley
Auditorium and will be followed by a reception in Garbarini Lounge.
As CEO, Chizen led Adobe’s $3.4 billion acquisition of Macromedia
last year and has guided the company from its comfortable perch on
desktops to exploring new business channels for mobile devices and
enterprise servers. “We are being confronted with more information
than we can possibly digest and bombarded with demands for our attention,” he
explains. “The future of technology will be centered on creating
solutions that provide for an effective connection between people and
information — breaking through the noise to make your message
heard. Technology will help companies differentiate themselves by
delivering memorable, rich experiences that are consistent across platforms
and devices. This way, you can effectively connect with people, no
matter which medium they choose to engage.”
The Brooklyn native has plenty of corporate experience under his belt.
Before becoming CEO, he held executive roles in everything from worldwide
products and marketing to the professional graphics division. He worked
at Mattel, Microsoft and Claris Corporation before joining Adobe. Yet,
for all his longevity in successful businesses, it’s a childhood
experience that has influenced him profoundly. “I worked in my
dad’s small appliance store in Brooklyn when I was very young,” he
says. “Watching him work and seeing his focus on customer satisfaction
taught me a great deal about business.”
With the tech industry more fluid than ever, Chizen says, engineers
with a wide range of skills will find themselves in demand. “There
are many job opportunities for those who possess a global, intercultural
consciousness and who are broad in business understanding and deep
in a specific discipline,” he says. “Immerse yourselves
in learning wherever and whenever you can.”
Come to the lecture to learn more!
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