Engineering News
April 17, 2006 Vol. 77, no. 13S

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Grace and beauty as the earth faintly trembles

ART AND SCIENCE IN MOTION: On Tuesday, April 4, San Francisco Ballet principal dancer Muriel Maffre performed an improvised dance to sounds triggered by seismic movements in the Hayward Fault. Those signals were transmitted to San Francisco’s War Memorial Opera House via the Internet from UC Berkeley. “Ballet Mori” is the brainchild of IEOR and EECS professor Ken Goldberg. The sounds were measured by a Streckeisen STS-1 seismometer and transformed in real time by a system that Goldberg developed with EECS senior Vijay Vasudevan. The signals triggered natural sounds such as thunder claps, crashing waves and waterfalls. “Mori” refers to Goldberg’s Memento Mori, his first art project that presented live seismic data. The ballet was part of a program commemorating the April 18th centennial of the 1906 earthquake. (Erik Tomasson photo)

How to build a successful software company
On April 19, Advent CEO and cofounder will share lessons learned

It was 1982, and Stephanie DiMarco (B.S.’79 Business Administration), three years out of Berkeley, was in a pickle. She was working as a financial analyst at her third corporate firm. “I didn’t like my job, and I thought to myself, ‘Boy, I don’t like any of these jobs.’ I wanted to work in a place that was based on a meritocracy, where it didn’t matter who you were as long as you were successful in your job.”

Then, a door opened. “In the early 1980s, we didn’t have any computer programs. We had a lot of paperwork and were using typewriters. I called my friend Steve Strand (B.S.’79 EECS), a Cal engineer, and asked him, ‘Why don’t you come here and help me automate this?’”

DiMarco and Strand wrote a portfolio accounting system for a five-megabyte PDP 11/23. Around that same time, IBM introduced its first single-user machine, and the light bulb went off: Why not write a program for the small computer market? When the firm declined to invest in their system, DiMarco and Strand left. [FULL STORY]

Seniors: Leave a little of yourself behind on northside
Donate now to the Senior Gift Campaign!

Seniors, we know you’re on tight budgets, but your extra change will give students who follow in your footsteps the same quality experience you’ve had. Now’s the time to donate to the Senior Class Gift Campaign.

A gift of any size will help. But get this: If you give $25, you will receive a free Berkeley Engineering license plate frame. You can donate online at http://www.coe.berkeley.edu/giving/seniorgift/ or mail your check to: Nicole Rinetti, College Relations, 201 McLaughlin Hall #1722, Berkeley, CA 94720-1722. Senior Class Gift Committee members will also be tabling in various northside spots in the next few weeks to collect donations.

Besides receiving cool gifts, donors will have their names published on the College website’s honor roll of senior donors and in the Commencement program. They’ll also receive an invitation to a strawberry and champagne reception with University Chancellor Robert J. Birgeneau. [FULL STORY]

A performance that won’t bring down the house
CEE students ready their building design for PEER seismic competition

Here’s a challenge: Build a 30-floor office building that withstands a large earthquake, is structurally innovative, aesthetically pleasing and delivers the highest financial return for the building’s owner over its lifetime. It sounds like a tall order (no pun intended) but represents a typical situation for California’s structural engineers.

That’s why this exact assignment was given to eight engineering teams from around the country competing in the second annual Undergraduate Seismic Design Competition. The competition, which takes place April 19-20 in San Francisco, is part of the National Conference on Earthquake Engineering. This year, the conference will commemorate the centennial anniversary of the 1906 San Francisco quake.

Though a real-world challenge, teams will not use concrete and mortar to build a building, but balsa wood and Elmer’s glue to construct a five-foot model. And, while they won’t win a client contract, the pressure is real. Models will be subjected to earthquakes up to 7.2 on a shake table, and teams must deliver presentations justifying their design’s feasibility, economics and architectural merit to a panel of judges. [FULL STORY]

 

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