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November
17 , 2003, Vol. 74, No. 13F
Grad students project makes Estrosense As a women engineer
ME grad student Elizabeth Reilly wanted to use her technical talents
to improve the lives of women. Last year, Reilly suggested that the
group from her product design class create an at-home estrogen monitor.
Her all-male group reacted with resistance, confusion and skepticism
before they finally agreed. I guess the
project went beyond the scope of what they were familiar with as men,
so they werent eager to do it, says Reilly. Her idea for the
Estrosense project came from watching her mother go through
hormone replacement therapy. She realized that if her mom could track
her monthly hormones fluctuations herself she could better control her
daily dosage of hormones. After doing some research she found that at-home
estrogen tracking could benefit women for many different reasons. The
product could be used by athletes with nutritional issues, women with
fertility problems, and religious women using the rhythm method of birth
control. This product
is useful for any woman. Tracking your long-term hormone levels can
help prevent problems down the line, like osteoporosis and cervical
cancer. It also helps female athletes know when their nutritional intake
is dangerously low because of hormone drops, explains Reilly.
The following semester
Reilly decided to personally refine and revamp the group project and
enter it into the Vertex technology competition at Stanford University.
The competition, sponsored by Vertex, the Berkeley engineering entrepreneurship
club, was attended and judged by industry and venture capitalists in
the technology sector. Not only did her Estrosense project win first
place for best class project, but it also garnered effusive enthusiasm
from attendees. I was very
surprised at how well the idea was received and how many offers I got
from venture capitalists. There seems to be a lot of demand for this
kind of product out there. Doctors came up to me wanting to know why
someone hadnt thought of this idea sooner, recalls Reilly.
The use of sensor
technology distinguishes Reillys estrogen monitor from the commercial
ones currently under development. Women track their estrogen levels
with a daily swab of saliva and the sensor automatically beams the results
to a laptop computer to chart and track the data over time. The ability
to graph and crunch daily levels will give women a better picture of
their estrogen levels over time. Your daily
estrogen reading doesnt really tell you anything. Its the
trend that you need to see, says Reilly. Reilly declined
venture capitalist offers to market her Estrosense device commercially
due to schedule constraints. With the demands of graduate school she
didnt have the time to invest in developing and marketing her
idea. When she began working on Estrosense, Reilly attempted to buy
the technology, from a company developing a similar product, that she
needed to turn her model into a working prototype. It turned
out that we needed a lot of money to license the technology from that
company, and as students we just didnt have the resources,
she says. She reflects on
the Estrosense project as an education in the workings of the legal
and business worlds, as well as a validating experience. The enthusiastic
response I received at the Vertex competition was very reassuring,
says Reilly. For more information e-mail Reilly at beth@kingkong.me.berkeley.edu |
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